Elinor Mills’ CNET article “Newspaper headlines lost in Web translation” offers a look back at a number of famous headlines and how they can be altered by installing keywords, thereby making them more easily found by searchers for relevant phrases. To make a headline “searchable” must we sacrifice effect for precision? Not necessarily. [...]
Posts from ‘February, 2007’
SEO “Trickery” or SEO Strategies? Newspapers use SEO techniques to improve headlines
Elinor Mills’ recent CNET article, examines the topic of using key phrases for writing descriptive headlines that also act as enticements to get readers to click. Specifically the discussion centers around how online newspaper sites are training their writers to use search engine optimization (SEO) strategies to improve headlines for Web stories.
Elinor Mills [...]
Ad Agencies Going Digital — Big-Time
Looks like 2007 will be the year that online advertising finally becomes the “core competency” of traditional ad agencies. According the the Boston Business Journal, Arnold Worldwide recently let go of 40 people in traditional ad jobs, and will be adding up to 30 new hires focusing on “interactive” media.
Our digital group used to be [...]
