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Posts from ‘March, 2007’

Interesting Wal-Mart Move: Segmenting the Customer Base

Wal-Mart recently hired the Martin Agency in Richmond, Va., to help it recover sales growth. It looks like one of the first things Martin is doing is to help Wal-Mart decide on its core customer base, and use a new slogan: Saving people money so they can live better lives. It’s interesting to see how [...]