We run extensive pay-per-click search-ad campaigns for many clients, and — like other SEM consultants — have learned how to tweak our campaigns to get the best results. For one thing, we rarely use the “broad match” option, in which Google shows ads for virtually any one of the keywords in a given phrase. It [...]
Posts from ‘April, 2007’
A New Search-Engine Ranking Factors List
SEOmoz has just posted version 2 of Search Engine Ranking Factors. It’s a compilation of opinions from 37 top industry practitioners/writers, regarding what factors are most important for Google in determining visibility rankings. The factors are broken into three categories: 1) Top 10 Positive Factors 2) Most Controversial Factors 3) Top 5 Negative Factors. This [...]
