The NYT reports on a creative airline passenger, David Ollila, who realized that after four hours on the ground in an airliner with no A/C, his wait was far from over. His personal solution: get tossed off the plane by the cops! He accomplished this in short order, by pulling out a mini-video camera and [...]
Posts from ‘June, 2007’
Candid PPC Interview: Scoble with Jeff Figueiredo
Great video interview on Scobleizer with SEM analyst Jeff Figueiredo, in which they discuss the fine points of Google AdWords PPC strategy. Jeff is very well-spoken, and gives a good overview with a minimum of SEM technical jargon (though some is unavoidable). Some interesting opinions from Jeff: AdWords continues to pull money away from Yahoo [...]
More Reasons Not to Use Broad Match in Google AdWords
I recently posted about research findings that proved clickthrough rates diminished for AdWords users who included broad match. Now comes a thread over at Webmaster World, in which folx discuss how their broad-match results have gotten totally out of control. Google’s advice? Use negative keywords – more specifically, negative *exact-match* keywords! I couldn’t possibly make [...]
120 Resources for Bloggers
Templates, plug-ins, feed tools – it’s all here; more information overload from Mashable.com.
SMX Advanced, Seattle – Day 2 of 2
It’s obviously not the second day of SMX Advanced – events rolled over me before I could upload my thoughts on the second day. By the end I was pretty exhausted, what with jet lag & staying up late for the Yahoo and Google Dance NW evening receptions – happy it was only a two-day [...]
SMX Advanced, Seattle – Day 1 of 2
I’m blogging from the Search Marketing Expo (SMX) Advanced conference in Seattle – the inaugural event of a new series of search marketing-related conferences put on by Danny Sullivan’s new company. Besides that, it’s also supposed to be “advanced,” in that a lot of the intro topics covered at SES conferences aren’t being discussed. Instead, [...]
