Categories: Social Networking

Bernhard Warner sez in The Times Online he was recently persuaded to favor Facebook as his main biz-networking site. The process began when a colleague shot him this clue: that “LinkedIn is over!”

Warner makes some good points in Facebook’s favor, including its more personal focus:

Facebook tells me things about my contacts I never knew before – engagements, new babies, a jubilant note that my friend’s wife’s cancer has gone into remission. I can also see holiday snaps, the books people are reading, music they’ve just listened to, the places they’ve traveled, the social causes they are dedicated to. Even the simple stream of consciousness updates – “I’m stressed,” “Hooray! I’m on holiday!”, “Where the hell is the sun?! It’s summer!” – speak volumes about these people, revealing far more than a business lunch.

I agree. One of the downsides of today’s office situation – where more of us are working in home offices or variations of Starbucks cubes, and there’s little slack time – is the lack of personal interaction with our colleagues. LinkedIn really isn’t the place for such kibitzing, and things like Twitter (which BusinessWeek calls “All Trivia, All the Time”,) may be too ephemeral to be taken seriously.

Then there’s the popularity factor – Facebook is growing quickly. In May, FB had 89% more visitors than in May 2006.

Guess I’ll have to get clued in, myself (in my copious free time, of course), and work on my own Facebook identity.

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Posted on Jul 5, 2007

About the Author

Before helping launch NSI Partners, Don devoted over 20 years to high-technology marketing and market research for industry and government. He joined NSI from Iconixx, an online technologies integrator, where he worked closely with the CxO team to develop and implement marketing strategy. He also managed marketing content development, initiated and managed the competitive-intelligence program, and supported advanced-technology research programs. Prior to Iconixx, Don served in a variety of marketing positions at Iridium LLC. As a senior manager, he developed global web- and print-based marketing programs for the Iridium satellite telephone service. He was also managing editor and senior writer for ROAM, the company's award-winning international magazine. Earlier, he conducted extensive wireless-industry market and technology research to support Iridium's marketing and product-development initiatives. Before joining Iridium LLC, Don provided technology-trend research and analysis for federal-government clients of several defense consultants. This followed over five years' experience as a U.S. Government intelligence officer, during which he managed collection programs relating to global high-technology trends, markets and policies. Don received his B.A. in History from the University of Colorado, and was elected to Phi Alpha Theta, the History Honor Society.

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