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Posts from ‘October, 2007’

America’s Business Elite Creates Its Own Media Mix

Did you ever wonder what successful business leaders read? A new study by Ipsos says that business leaders are hungry for quality information. America’s business elite (average demographic for these business leaders is a 51 year old male, earning $408,000 per year, with a personal net worth of $1.7 million) continues to rely [...]

Yahoo! Search Assist Offers a New Way to Speed Up Searches

If you want a fast way to search locally or globally, try the new Yahoo! Search with Search Assist. Search Assist offers suggestions to help you focus your search, and the ability to “Explore Concepts” which lets you drill down for even more ways to streamline your results.
Let’s take an example: Searching “Denver movie [...]

Use Humorous Videos to Engage Your Audience

People like funny videos. Humor can get your point across in a memorable way and create a lot of buzz for your site. Why tell them when you can show them? Take a look at Choate Hall & Stewart LLP’s innovative Careers section of their site. Instead of relying on the usual [...]

Get Creative With RSS Feeds

Distributing product information, case studies, white papers and latest news via RSS is a great way to stay in touch with site visitors. RSS feeds provide an excellent alternative to email updates which can get derailed by spam filters. All of your content is fair game for RSS feeds, not just blog content (although [...]