Some organizations who have not yet taken the Web 2.0 plunge worry they will “lose control” if their site visitors offer opinions, reviews or complaints. Granted social networking is not for everyone, but some companies are intentionally creating themed social networks that will help them better understand their customers’ needs. The Word of Mouth Marketing [...]
Posts from ‘January, 2008’
Am I a Spammer? Take Action to Protect Your Online Reputation
Some email marketers might be surprised to find that their actions (or inactions) might get them classified as spammers. Vigilance and perseverance can help keep your email address off of block lists and ensure that you can get your messages to your target audience. One important action you can take is to attend to unsubscribes [...]
How to Write Persuasive Calls to Action
So you’ve launched a new website, or maybe you are looking at your current site and are wondering how you can improve it. There is a very inexpensive way to upgrade your website and increase conversions. Learn how to write compelling calls to action. Here is a very good list of example calls to action [...]
What’s Behind That Entertaining Video?
The Pew Internet & American Life Project recently reported that “48% of Internet users said they had visited a video-sharing site such as YouTube.” This data represents an increase over December 2006 statistics that showed 33% of Internet users had visited such sites. Online video certainly appeals to Internet users, and according to the Pew [...]
Word 2007 – Introducing the Ribbon
I have been reading about how Word 2007 makes it easy to create professional looking documents. I am intrigued because I am sitting here using Word 2002 on my laptop, and I even still use Word 97 on my old NEC mini laptop, which I appreciate because I can carry the NEC anywhere and use [...]
