As I write, I am thinking there must be something to this social-media thing, if my company is willing to pay for me to spend many hours reading up on, and learning better how to use, social media (SM). The idea is that I will become an SM expert; particularly with Twitter, Facebook and blogging. [...]
Posts from ‘April, 2009’
Consumer Expectations Really Do Change the Game
I learned tonight just how extensively my expectations as a consumer have changed, and how important it is for companies to be pro-active on the internet. When I bought my first pair of hiking boots in the ‘70s, I learned to be a loyal consumer. When that first pair of Vasque boots died, I didn’t [...]
Monitoring company, brand and product is no longer a luxury but a necessity.
As Twitter and other social networking sites become increasingly popular, rumor management–now being recast as “reputation management”–grows ever more vital. A consumer’s opinion is more trusted than what the company advertises (according to one study run in 2007, 68% of consumers consider opinions from “people like me” to be the most credible source of product [...]
Sponsorships Transform Giving, So Donation Software Evolves
Just back from an onsite about emerging trends in giving software. Here’s the evolution: years ago you gave to your church; the money filtered up through the denomination and out to some far corner of the world, of which you were vaguely aware. Then, the world got flatter, and you’d hear a great speaker, like Billy [...]
