James Temple at the San Francisco Chronicle wrote on October 29th “Personalization Moving into Screening Spotlight” which takes an interesting look at search versus social media. In it, he quotes Jay Adelson, the CEO of Digg saying that his successful crowdsoucing tool that popularizes content through voting must do more to personalize its service. “Digg absolutely has to change,” he said. “We’re at about 40 million users today, but it’s one size fits all.”
The article mentions that the company is rebuilding its platform specifically to create “verticals” focused on different types of content with different appeal to different target markets. This week, Digg apparently will announce “another layer of vetting” that will help highlight certain types of stories more quickly,” accordng to Mr. Adelson.
Couldn’t come too soon. Not only is this timely in terms of increasing segmentation in social media, but I realize this is exactly why I don’t really use Digg yet. It seems like a nice tool, but ultimately there’s a crowd mentality about crowdsourcing, and I subconsciously have just thought I can get better targeted content from the folks I follow on Twitter. Once again, Twitter raises the bar.
[...] This post was mentioned on Twitter by Valerie Sellers, NSI Partners. NSI Partners said: New blog post from Tom on why he finds Twitter more useful than Digg, and changes Digg is making to address issue: http://bit.ly/3SCd03 [...]