Marketing & Technology News
I learned tonight just how extensively my expectations as a consumer have changed, and how important it is for companies to be pro-active on the internet.
When I bought my first pair of hiking boots in the ‘70s, I learned to be a loyal consumer. When that first pair of Vasque boots died, I didn’t [...]
“Engaging with consumers” is a popular buzz phrase today. But with blogs, forums, Twitter and texting widespread, consumers are now effectively in control of your brand – like it or not.
What happens when the unthinkable occurs? Delta Air Lines and Dell Computers are two companies that have experienced the wrath of indignant customers armed with [...]
Templates, plug-ins, feed tools – it’s all here; more information overload from Mashable.com.
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