Thanks to Jeff Price at BOC International, who sent me a LinkedIn connection invitation via a new Outlook plugin called Xobni, I have hope of “taking back my inbox.” This is according to both Xobni’s literature and reviews like CNet’s.
I had never heard of Xobni. I can tell from the spelling that our high-technology age [...]
Posts under ‘Email Marketing’
Downloaded Xobni, a Very Promising Outlook Plugin
Am I a Spammer? Take Action to Protect Your Online Reputation
Some email marketers might be surprised to find that their actions (or inactions) might get them classified as spammers. Vigilance and perseverance can help keep your email address off of block lists and ensure that you can get your messages to your target audience.
One important action you can take is to attend to unsubscribes [...]
The War on Spam Requires Military Discipline
I was at a meeting the other day with legitimate marketers struggling to sell a legitimate product. Suddenly we were shocked by the news that a once carefully maintained list had nearly completely failed a confirmation test, a sort of third opt-in that’s a good idea if a list is old or neglected for a [...]
A New Breed of Autoresponder, Auto Message Setup
The concept of the follow up autoresponder revolutionized Internet Marketing. Now, “Auto Message Setup” promises to bring the field an even greater degree of efficiency.
This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that [...]
Spam: Where it Came From, and How to Escape It
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” [...]
