For some reason (maybe just fatigue?) I found this series of tweets today to be amusing. At the same time that a new study shows that much on twitter is “pointless babble,” along comes one of those exhanges that shows just how useful Twitter can be in crunch. For crowdsourcing to work, you need to [...]
Posts under ‘General’
Sponsorships Transform Giving, So Donation Software Evolves
Just back from an onsite about emerging trends in giving software. Here’s the evolution: years ago you gave to your church; the money filtered up through the denomination and out to some far corner of the world, of which you were vaguely aware. Then, the world got flatter, and you’d hear a great speaker, like Billy [...]
From Browsers to Buyers
Who has time to wander through a hard-to-navigate Web site to find a product, solution or service? Nobody I know. If that home page doesn’t have what I need or an easy way to find it, I’ll move on. One study has shown that almost 75 percent of online shoppers do just that, no matter [...]
How to Browse the Internet Securely on Public Wi Fi Networks
Busy travelers stopping for layovers at airports often take time to check email from their phones or laptops. Each time they do so they potentially expose themselves to hackers who can gain access to private data. Many public wifi hotspots are not secure and leave unwary travelers unprotected against malicious attacks. There are a variety [...]
Dove’s Campaign for Real Beauty Speaks to All Women
Today’s buzz concepts “engage the audience” and “create conversations” can present a challenge to some companies who are unsure how to involve their customers in defining their brand. Dove’s Campaign for Real Beauty meets that challenge by affirming that beauty is not what Madison Avenue tells women that it is. Dove’s definition of “Real Beauty” [...]
Customers – What Do They Know, Anyway?
Some organizations who have not yet taken the Web 2.0 plunge worry they will “lose control” if their site visitors offer opinions, reviews or complaints. Granted social networking is not for everyone, but some companies are intentionally creating themed social networks that will help them better understand their customers’ needs. The Word of Mouth Marketing [...]
Am I a Spammer? Take Action to Protect Your Online Reputation
Some email marketers might be surprised to find that their actions (or inactions) might get them classified as spammers. Vigilance and perseverance can help keep your email address off of block lists and ensure that you can get your messages to your target audience. One important action you can take is to attend to unsubscribes [...]
How to Write Persuasive Calls to Action
So you’ve launched a new website, or maybe you are looking at your current site and are wondering how you can improve it. There is a very inexpensive way to upgrade your website and increase conversions. Learn how to write compelling calls to action. Here is a very good list of example calls to action [...]
What’s Behind That Entertaining Video?
The Pew Internet & American Life Project recently reported that “48% of Internet users said they had visited a video-sharing site such as YouTube.” This data represents an increase over December 2006 statistics that showed 33% of Internet users had visited such sites. Online video certainly appeals to Internet users, and according to the Pew [...]
Word 2007 – Introducing the Ribbon
I have been reading about how Word 2007 makes it easy to create professional looking documents. I am intrigued because I am sitting here using Word 2002 on my laptop, and I even still use Word 97 on my old NEC mini laptop, which I appreciate because I can carry the NEC anywhere and use [...]
