Did you ever wonder what successful business leaders read? A new study by Ipsos says that business leaders are hungry for quality information. America’s business elite (average demographic for these business leaders is a 51 year old male, earning $408,000 per year, with a personal net worth of $1.7 million) continues to rely on newspapers [...]
Posts under ‘General’
Yahoo! Search Assist Offers a New Way to Speed Up Searches
If you want a fast way to search locally or globally, try the new Yahoo! Search with Search Assist. Search Assist offers suggestions to help you focus your search, and the ability to “Explore Concepts” which lets you drill down for even more ways to streamline your results. Let’s take an example: Searching “Denver movie [...]
Use Humorous Videos to Engage Your Audience
People like funny videos. Humor can get your point across in a memorable way and create a lot of buzz for your site. Why tell them when you can show them? Take a look at Choate Hall & Stewart LLP’s innovative Careers section of their site. Instead of relying on the usual boilerplate descriptions about [...]
Get Creative With RSS Feeds
Distributing product information, case studies, white papers and latest news via RSS is a great way to stay in touch with site visitors. RSS feeds provide an excellent alternative to email updates which can get derailed by spam filters. All of your content is fair game for RSS feeds, not just blog content (although ensure [...]
How to Drive Traffic Using Flickr
Flickr is being used to market everything from real estate to political candidates. Optimization and active community participation can raise your popularity on Flickr and help drive more traffic to your site. Use these quick tips to optimize your Flickr photos: Add keyword rich headlines, descriptions and tags to your photos. You can even write [...]
Which Stores Have iPhones in Stock?
Apple sold up to 700,000 iPhones in its first three days on sale, sez USA Today. Most buyers opted for the $599 model with 8 GB of storage. Apple kept nearly all the phones to sell at its own Apple stores, apparently. If you’re still looking for one, the page below lets you search for [...]
Marc Andreessen on the Cutting Edge…Again
Netscape founder Marc Andreessen has created a new social networking platform called Ning, which bills itself as a way to “Create Your Own Social Network for Anything.” Sign up for an account and you can immediately use the full functionality of the platform, which includes the ability to upload photos, video, forums, and blogs. Ning [...]
Interesting Wal-Mart Move: Segmenting the Customer Base
Wal-Mart recently hired the Martin Agency in Richmond, Va., to help it recover sales growth. It looks like one of the first things Martin is doing is to help Wal-Mart decide on its core customer base, and use a new slogan: Saving people money so they can live better lives. It’s interesting to see how [...]
Making Headlines Searchable While Preserving their Artistic Qualities – Is it Possible?
Elinor Mills’ CNET article “Newspaper headlines lost in Web translation” offers a look back at a number of famous headlines and how they can be altered by installing keywords, thereby making them more easily found by searchers for relevant phrases. To make a headline “searchable” must we sacrifice effect for precision? Not necessarily. In some [...]
SEO “Trickery” or SEO Strategies? Newspapers use SEO techniques to improve headlines
Elinor Mills’ recent CNET article, examines the topic of using key phrases for writing descriptive headlines that also act as enticements to get readers to click. Specifically the discussion centers around how online newspaper sites are training their writers to use search engine optimization (SEO) strategies to improve headlines for Web stories. Elinor Mills refers [...]
