Looks like 2007 will be the year that online advertising finally becomes the “core competency” of traditional ad agencies. According the the Boston Business Journal, Arnold Worldwide recently let go of 40 people in traditional ad jobs, and will be adding up to 30 new hires focusing on “interactive” media. Our digital group used to [...]
Posts under ‘General’
Voting Technology
Gayle Kesten, Online Editor for CMP’s *VAR Business* recently wrote: Happy post-Election Day. Just wondering how your voting experience was — and I don’t mean whether you’re happy with the winners. Did you use an electronic voting machine, or are you still stuck with clicking those little levers and that big bar like me? Any [...]
The War on Spam Requires Military Discipline
I was at a meeting the other day with legitimate marketers struggling to sell a legitimate product. Suddenly we were shocked by the news that a once carefully maintained list had nearly completely failed a confirmation test, a sort of third opt-in that’s a good idea if a list is old or neglected for a [...]
MSN Search to be Reborn as Live Search
Excerpt from a Sept 12, 2006 VAR Business article, “Microsoft To Launch Windows Live Search Engine” is below. MSN’s latest adCenter debut prooved disappointing, especially given the impressive-sounding features. But Microsoft usually comes through on the 2nd or 3rd try, so we’ll keep watching this as search continues to evolve…. “Microsoft plans to officially launch [...]
A New Breed of Autoresponder, Auto Message Setup
The concept of the follow up autoresponder revolutionized Internet Marketing. Now, “Auto Message Setup” promises to bring the field an even greater degree of efficiency. This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system [...]
Spam: Where it Came From, and How to Escape It
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam. Who Cooked This!? (How did it all start?) The modern meaning of the [...]
Selling “Tonic” to the Pioneers
Several clients of ours have now received calls from “Domain Registry Support” which tries to deceive people into buying unneeded .US domains. I lodged a complaint with the FTC and thought the whole incident might be good blog material. First, it can serve as a warning about yet more unscrupulous peddlers of useless “tonics” in [...]
