Stephan Spencer reports that Matt Cutts has blessed us with several Google revelations (see below for Stephan’s details, and here for Stephanie Booth’s live-blog of Matt’s talk), one of which is that the Google algo will now recognize underscore-connected words in URLs as phrases. This is a big deal for many webmasters. While happy for [...]
Posts under ‘Organic SEM’
SEO 2.0 = Optimization + Conversion
Todd Friesen (aka Oilman) has written a new column in MediaPost’s OMMA Magazine (registration req’d – try BugMeNot for a reg code) in which he articulates something we’ve also realized for the past couple of years: that SEO is no longer just about driving more traffic to a site; it’s also about helping the site [...]
SMX Advanced, Seattle – Day 2 of 2
It’s obviously not the second day of SMX Advanced – events rolled over me before I could upload my thoughts on the second day. By the end I was pretty exhausted, what with jet lag & staying up late for the Yahoo and Google Dance NW evening receptions – happy it was only a two-day [...]
SMX Advanced, Seattle – Day 1 of 2
I’m blogging from the Search Marketing Expo (SMX) Advanced conference in Seattle – the inaugural event of a new series of search marketing-related conferences put on by Danny Sullivan’s new company. Besides that, it’s also supposed to be “advanced,” in that a lot of the intro topics covered at SES conferences aren’t being discussed. Instead, [...]
A New Search-Engine Ranking Factors List
SEOmoz has just posted version 2 of Search Engine Ranking Factors. It’s a compilation of opinions from 37 top industry practitioners/writers, regarding what factors are most important for Google in determining visibility rankings. The factors are broken into three categories: 1) Top 10 Positive Factors 2) Most Controversial Factors 3) Top 5 Negative Factors. This [...]
Making Headlines Searchable While Preserving their Artistic Qualities – Is it Possible?
Elinor Mills’ CNET article “Newspaper headlines lost in Web translation” offers a look back at a number of famous headlines and how they can be altered by installing keywords, thereby making them more easily found by searchers for relevant phrases. To make a headline “searchable” must we sacrifice effect for precision? Not necessarily. In some [...]
SEO “Trickery” or SEO Strategies? Newspapers use SEO techniques to improve headlines
Elinor Mills’ recent CNET article, examines the topic of using key phrases for writing descriptive headlines that also act as enticements to get readers to click. Specifically the discussion centers around how online newspaper sites are training their writers to use search engine optimization (SEO) strategies to improve headlines for Web stories. Elinor Mills refers [...]
