In a “Heard On the Street” column last week, the WSJ’s Martin Peers wrote that the economic slowdown has shown up in online search: Consumers are cutting back spending so much that they are showing “a reduced desire to even search for new products, much less purchase them,” according to Majestic Research. IAC, whose Ask.com [...]
Posts under ‘PPC’
From Browsers to Buyers
Who has time to wander through a hard-to-navigate Web site to find a product, solution or service? Nobody I know. If that home page doesn’t have what I need or an easy way to find it, I’ll move on. One study has shown that almost 75 percent of online shoppers do just that, no matter [...]
SEO 2.0 = Optimization + Conversion
Todd Friesen (aka Oilman) has written a new column in MediaPost’s OMMA Magazine (registration req’d – try BugMeNot for a reg code) in which he articulates something we’ve also realized for the past couple of years: that SEO is no longer just about driving more traffic to a site; it’s also about helping the site [...]
Candid PPC Interview: Scoble with Jeff Figueiredo
Great video interview on Scobleizer with SEM analyst Jeff Figueiredo, in which they discuss the fine points of Google AdWords PPC strategy. Jeff is very well-spoken, and gives a good overview with a minimum of SEM technical jargon (though some is unavoidable). Some interesting opinions from Jeff: AdWords continues to pull money away from Yahoo [...]
More Reasons Not to Use Broad Match in Google AdWords
I recently posted about research findings that proved clickthrough rates diminished for AdWords users who included broad match. Now comes a thread over at Webmaster World, in which folx discuss how their broad-match results have gotten totally out of control. Google’s advice? Use negative keywords – more specifically, negative *exact-match* keywords! I couldn’t possibly make [...]
Why We Rarely Use “Broad Match” in Google AdWords
We run extensive pay-per-click search-ad campaigns for many clients, and — like other SEM consultants — have learned how to tweak our campaigns to get the best results. For one thing, we rarely use the “broad match” option, in which Google shows ads for virtually any one of the keywords in a given phrase. It [...]
