Thanks to Jeff Price at BOC International, who sent me a LinkedIn connection invitation via a new Outlook plugin called Xobni, I have hope of “taking back my inbox.” This is according to both Xobni’s literature and reviews like CNet’s.
I had never heard of Xobni. I can tell from the spelling that our high-technology age [...]
Posts under ‘social media’
Downloaded Xobni, a Very Promising Outlook Plugin
Now I Know Why I Don’t Use Digg
James Temple at the San Francisco Chronicle wrote on October 29th “Personalization Moving into Screening Spotlight” which takes an interesting look at search versus social media. In it, he quotes Jay Adelson, the CEO of Digg saying that his successful crowdsoucing tool that popularizes content through voting must do more to personalize its service. “Digg [...]
Crowdsourcing Your IT Support Needs on Twitter
For some reason (maybe just fatigue?) I found this series of tweets today to be amusing. At the same time that a new study shows that much on twitter is “pointless babble,” along comes one of those exhanges that shows just how useful Twitter can be in crunch.
For crowdsourcing to work, you need to start [...]
Learning to “Get” Twitter: Up-to-the-minute Customer Service Updates
I got a quick and valuable lesson yesterday in the power of Twitter’s real-time universe.
Just a few minutes after last being on our website, I tried to access it and found it was down. I tried our host provider’s site-Host Gator-and was stunned to find that it too was down. Just as I was going [...]
I am surrounded by Social Media
As I write, I am thinking there must be something to this social-media thing, if my company is willing to pay for me to spend many hours reading up on, and learning better how to use, social media (SM). The idea is that I will become an SM expert; particularly with Twitter, Facebook and blogging. [...]
Consumer Expectations Really Do Change the Game
I learned tonight just how extensively my expectations as a consumer have changed, and how important it is for companies to be pro-active on the internet.
When I bought my first pair of hiking boots in the ‘70s, I learned to be a loyal consumer. When that first pair of Vasque boots died, I didn’t [...]
Monitoring company, brand and product is no longer a luxury but a necessity.
As Twitter and other social networking sites become increasingly popular, rumor management–now being recast as “reputation management”–grows ever more vital. A consumer’s opinion is more trusted than what the company advertises (according to one study run in 2007, 68% of consumers consider opinions from “people like me” to be the most credible source of product [...]
Twitterati: Get Yer Analytics Here!
It was inevitable that people wouldn’t just want to use Twitter — they’d want to know as much as possible about everyone’s tweets! Flowing Data has provided links to some fascinating visualizations and mashups of Twitter data and user relationships.

