Thanks to Jeff Price at BOC International, who sent me a LinkedIn connection invitation via a new Outlook plugin called Xobni, I have hope of “taking back my inbox.” This is according to both Xobni’s literature and reviews like CNet’s.
I had never heard of Xobni. I can tell from the spelling that our high-technology age [...]
Posts under ‘Social Networking’
Downloaded Xobni, a Very Promising Outlook Plugin
Now I Know Why I Don’t Use Digg
James Temple at the San Francisco Chronicle wrote on October 29th “Personalization Moving into Screening Spotlight” which takes an interesting look at search versus social media. In it, he quotes Jay Adelson, the CEO of Digg saying that his successful crowdsoucing tool that popularizes content through voting must do more to personalize its service. “Digg [...]
I am surrounded by Social Media
As I write, I am thinking there must be something to this social-media thing, if my company is willing to pay for me to spend many hours reading up on, and learning better how to use, social media (SM). The idea is that I will become an SM expert; particularly with Twitter, Facebook and blogging. [...]
Monitoring company, brand and product is no longer a luxury but a necessity.
As Twitter and other social networking sites become increasingly popular, rumor management–now being recast as “reputation management”–grows ever more vital. A consumer’s opinion is more trusted than what the company advertises (according to one study run in 2007, 68% of consumers consider opinions from “people like me” to be the most credible source of product [...]
Twitterati: Get Yer Analytics Here!
It was inevitable that people wouldn’t just want to use Twitter — they’d want to know as much as possible about everyone’s tweets! Flowing Data has provided links to some fascinating visualizations and mashups of Twitter data and user relationships.
Dove’s Campaign for Real Beauty Speaks to All Women
Today’s buzz concepts “engage the audience” and “create conversations” can present a challenge to some companies who are unsure how to involve their customers in defining their brand. Dove’s Campaign for Real Beauty meets that challenge by affirming that beauty is not what Madison Avenue tells women that it is. Dove’s definition of [...]
Customers – What Do They Know, Anyway?
Some organizations who have not yet taken the Web 2.0 plunge worry they will “lose control” if their site visitors offer opinions, reviews or complaints. Granted social networking is not for everyone, but some companies are intentionally creating themed social networks that will help them better understand their customers’ needs.
The Word of Mouth Marketing [...]
How to Drive Traffic Using Flickr
Flickr is being used to market everything from real estate to political candidates. Optimization and active community participation can raise your popularity on Flickr and help drive more traffic to your site. Use these quick tips to optimize your Flickr photos:
Add keyword rich headlines, descriptions and tags to your photos. You can even write [...]
5 Alternatives to “Sock Puppet” Postings
In a NY Times article, Brad Stone and Matt Richtel explore the issue of “sock puppets” — people who post online commentary under assumed identities (recent example: “Rahodeb“). The good news is that online conversations don’t have to become unethical. You can create a positive press campaign and get your message out in a number [...]
LinkedIn vs Facebook: Is LI Really “Over”?
Bernhard Warner sez in The Times Online he was recently persuaded to favor Facebook as his main biz-networking site. The process began when a colleague shot him this clue: that “LinkedIn is over!”
Warner makes some good points in Facebook’s favor, including its more personal focus:
Facebook tells me things about my contacts I never knew before [...]
