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Posts Tagged ‘internet rumors’

Reputation Management Case Study: Kryptonite Bike Lock Co.

“Engaging with consumers” is a popular buzz phrase today. But with blogs, forums, Twitter and texting widespread, consumers are now effectively in control of your brand – like it or not. What happens when the unthinkable occurs? Delta Air Lines and Dell Computers are two companies that have experienced the wrath of indignant customers armed [...]