So…it was time for a laptop upgrade. I had a lot of requirements this time around. I wanted a desktop replacement on a budget. I also wanted a good processor, hard drive, and networking performance. Quality screen, multitouch keypad, good sound were all pluses. Decided I wanted to use Best Buy, since I have a Silver [...]
Posts Tagged ‘Social Networking’
Dove’s Campaign for Real Beauty Speaks to All Women
Today’s buzz concepts “engage the audience” and “create conversations” can present a challenge to some companies who are unsure how to involve their customers in defining their brand. Dove’s Campaign for Real Beauty meets that challenge by affirming that beauty is not what Madison Avenue tells women that it is. Dove’s definition of “Real Beauty” [...]
Customers – What Do They Know, Anyway?
Some organizations who have not yet taken the Web 2.0 plunge worry they will “lose control” if their site visitors offer opinions, reviews or complaints. Granted social networking is not for everyone, but some companies are intentionally creating themed social networks that will help them better understand their customers’ needs. The Word of Mouth Marketing [...]
